Abstract
This article critically examines how human life today is faced with issues of dishonesty and deception. Using the concept of post-truth in analyzing and understanding the context of change in a global society under neo-liberalism, it focuses on the way powerful people, groups, political parties, and media now take recourse to strategies such as falsification, manipulation, or deception to influence and control the human mind. Those involved in doing this use nostalgic narratives, idealize a fictional past and generate conspiracy theories to create false consciousness and thereby colonize the life world. Such colonization not only promotes social pathologies but also limits the democratic, secular, and plural spirits of multicultural nations like India. The article ends by arguing that there are limits to such politics and the best alternative to the conundrum is the assertion of human subjectivity and agency, and alternative media can play a major role in this endeavor.
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