Abstract
Visual pollution is an underexamined form of environmental degradation that affects both aesthetic and ecological aspects of natural and anthropogenic landscapes. This discussion paper provides a comprehensive analysis of visual pollution, with a focus on its exacerbation by political advertising in coastal cities in the Caribbean region of Colombia. Despite existing regulations, such as Colombia's Law 140 of 1994, ineffective enforcement has led to an escalation of the issue. The study proposes a multipronged mitigation strategy that includes regulatory measures, technological solutions, stakeholder collaboration, sustainable campaigning, and monitoring and evaluation. The findings have broader implications for addressing visual pollution globally, emphasizing the need for cross-disciplinary research and stringent policy enforcement.
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