Abstract

We propose that (1) the preadult socialization of longstanding, stable predispositions is catalyzed by exogenous political events; (2) such events socialize attitudes selectively, only in the specific domains they make salient; and so (3) longstanding predispositions tend to be socialized episodically rather than incrementally. This theory is applied to the socialization of partisanship during a presidential campaign, examining gains in information, affective expression, and attitude crystallization. Adolescents (aged 10 to 17) and their parents were interviewed in a three-wave panel study, at the beginning of a presidential campaign, at the end, and a year later. The campaign induced substantial preadult socialization gains regarding attitude objects central to the campaign (candidates and parties), particularly in the stability of preadults' partisanship. There were few gains in attitude domains peripheral to the campaign or during the postcampaign period. These findings suggest that periodic political events catalyze preadult socialization, generating predispositions that persist into later life stages.

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