Politicians’ Ideology Matters More Than Their Race in Determining the Association Between White Identity and Evaluation of the Politicians

Abstract

White Americans’ racial identity can predict their sociopolitical attitudes and behaviors, demonstrating an emergent trend of White identity politics. However, when it comes to predicting support for political candidates, it remains an unclarified question whether the effects of White identity politics are determined more by candidates’ ideology or race. This article disentangles and compares the role of candidates’ ideology and race. Four studies using White American samples consistently support the ideology hypothesis, which suggests that White identity predicts support for conservative politicians and opposition to liberal politicians because of their ideology. The evidence is limited for the racial hypothesis, which suggests that White identity predicts support for White politicians but opposition to Black politicians because of their race. Thus, this article complements theories of White identity politics and clarifies implications for who might benefit from its growing influence.