Abstract
Most research on voting behavior has attempted to explain how individuals, in general, determine their candidate preference. Recently, however, some scholars have concluded that we must recognize that different individuals make these evaluations differently. Knight (1985) found that political sophistication affected the extent to which individuals rely on issues and ideology when evaluating presidential candidates. This paper finds that political sophistication has little systematic impact on the relative use of candidate's personal traits in evaluating the candidates.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.