Abstract

ABSTRACT Vicariously experiencing sporting events is a worldwide phenomenon, and sports results affect fans’ emotional states. The current studies examined how sports results affect spectators’ political and intergroup attitudes. “Strategic” perspectives on social attitudes suggest that spectators may have higher ingroup preference and less egalitarian attitudes after seeing their team win than after seeing them lose. Two quasi-experimental studies examined people’s attitudes immediately after real sporting events. Study 1 surveyed 589 participants from the United Kingdom immediately following games during the Euro 2016 soccer tournament. Study 2 surveyed 648 fans before and after four college-level American football games in the USA. We found suggestive evidence that vicarious winners perceived their ingroup more favorably and were less financially egalitarian than vicarious losers.

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