Abstract
A significant aspect of political propaganda/marketing often employed by political parties in Nigeria during electioneering campaigns is the printing and pasting of posters in the public built environment. Posters usage as a political party propaganda is a recent development in Nigerian politics. Its evolution is traceable to internal development brought about by emergence of democratic rule in Nigeria and external influence in the introduction of printing into the country. The study therefore examines the impact of propaganda tools such as posters, billboards, banners and flyers on Nigerian-built environment. It aims at identifying the aesthetic and the cost of re-beautification of the defaced environment during electioneering campaign. The study employed the use of qualitative means of gathering and analyzing data, through the use of visual aids. Findings revealed that though posters are cheaper and far reaching especially to advertise middle level politicians, the environments were made unsightly through the indiscriminate pasting of posters and other propaganda tools. It also revealed that the decisions of electorates are not influenced by the use of posters. The paper suggested the proper and decent use of propaganda tools in designated areas and concluded that the environment deserves better handling than what is obtainable currently. The paper therefore, recommends the enactment of environmental laws banning indiscriminate pasting of posters on roundabouts, immovable vehicles, signage, bridges and tarred roads. DOI: 10.5901/ajis.2016.v5n2p9
Highlights
Politicians everywhere in the world strive to acquire power to govern people and in doing this they send messages to the electorates through various means
A poster as a political propaganda tool is a form of advertisement
Modern advertisement in Nigeria started in the early 1960s and 1970s by Rosabel Advertising and Insight Communication
Summary
Politicians everywhere in the world strive to acquire power to govern people and in doing this they send messages to the electorates through various means. These messages can be found on the internet, especially the social networking blogs such as Facebook and Twitter which post the various electioneering campaigns of candidates. Journals, periodical, billboards, banners and posters constitutes the print media form of selling candidates to the electorates. This process of selling candidates is termed political marketing; advertising or propaganda. A poster as a political propaganda tool is a form of advertisement. Archaeologists working in the countries around the Mediterranean Sea have dug up signs announcing various events and offers. Kotler and Kelly (2006) define advertising as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
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