Abstract
SUMMARY The record of British election polls was good- until the general election of 1992. The Market Research Society's inquiry into the performance of the polls in 1992 found inadequacies in the implementation of the sampling system used, evidence of a late swing and some reluctance of Conservative supporters to reveal their loyalty; but it generally endorsed the principle of well-conducted quota polling and found that variations in methodological detail had nil effect on the results. The evidence is presented and some possible future developments to counter the 'spiral of silence' are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of the Royal Statistical Society. Series A (Statistics in Society)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
