Political Parties in India, Preferring a Well-Resourced and Well-Organized Social Media Net Working for the End-Results in General Elections

Abstract

Abstract: Social Media, in the present era of electronic revolution has become the means and end of all communication as such the democracies are wondering if social media can be a valid indicator to predict election end-results. Keeping in view the demand and surge in the use of social media like Face Book, Twitter etc. the present exploration work towards the scrutiny whether the social media had any consequence on the 2014 General Elections end-results. A huge number of social media whispers for 120 days from 5th January to 5th March, 2014 of sufficient political parties in India have been considered for the present exploration. It clearly speaks that, social media whispers, occupied paramount importance on the end-results of General Elections 2014. Keywords: Political campaigns, Web technologies, Advertising, Internet, Digital Landscape, Social media tool, Mass communication