Abstract
The central argument of this paper is that electoral competitiveness is currently the main challenge for the political participation of women in Mexico. Thus, and based on the theory of the new institutionalism, it is analyzed how electoral reforms in matters of gender, from those that guaranteed voting to those that mandate equal integration, as well as the methodology of competitiveness blocks, represent mechanisms that promote the insertion of more women in popular vote positions. Finally, a series of adjustments are proposed to the conformation of the competitiveness blocks to improve their results.
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