Abstract

The current discourse on mythic representation is explored in relation to the popular political myths associated with John F. Kennedy. Q-methodology is utilized as a framework to arrive at understandings of the underlying subjectivity of the Kennedy myth. A Q-sample of 52 statements was selected from a concourse of numerous biographies and critical accounts of the Kennedy years. A group of 34 people Q-sorted the 52 items. Three operant factors emerged. All of the factors show some crisis related to the loss of myth in contemporary social life. Factor I, the Defender of the Promise, epitomizes the narrative archetype and is indeed suggestive of the most enduring element of the Kennedy myth. The Unenchanted Skeptic (Factor II) reflects the cynicism and cultural impoverishment of the modern political discourse, while Factor III (Reformed Believer) captures the dialectic between faith and loss of faith in mythic representation.

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