Abstract
Modi ‘Wave’ is a political phenomenon that describes a strong hegemon (Prime Minister Narendra Modi) who scripts landslide victories in Indian elections based on political charisma and electoral legitimacy. The consecutive victories of the Bharatiya Janata Party (BJP) in national elections 2014 and 2019 is a testimony of charismatic routinization of Modi ‘Wave’. ‘There Is No Alternative’ to Modi seems to be ingrained in the conscious psyche of the electorate (will of the majority), which provides successive leadership legitimacy renewals. The political momentum of Modi’s charisma is a discursive dynamic, but it continues to institutionalize right-wing ideology and expand saffron electoral footprints in India.
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