Abstract
In attempting to explain the recent prominence of politicized Evangelicalism, many researchers have used exposure to religious television as an important intervening variable between religious fundamentalism and the politicized attitudes of the New Christian Right. Using Tamney and Johnson's data (1983; 1984), we try to refine that model by distinguishing between televangelists with specifically political messages from those who emphasize a more traditional, salvation-oriented message. The resulting statistics, however, do not show any improvement in explanatory power. Some possible reasons for this, as well as an alternative conceptial scheme for studying American political ideology, are presented.
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