Political discourse of President Bashar Al-Assad after the Syrian revolution (analytical vision)

Abstract

PurposeThere is no doubt that the political speech of the Syrian President Bashar Al-Assad is of exceptional importance in understanding the developments of the war in Syria, and clarifies the position of all parties involved in the war, whether local, regional or international. Accordingly, and based on the dismantling of political discourse, the identification of its core, as well as its variables and major themes of this discourse, this study aims to understand the levels of complexity, paths and the fate of the war in Syria that certainly does not come free of charge, the hardest of which is the human cost whether for the victims or the displaced persons.Design/methodology/approachAfter a careful study of all the resilient factors in the literature review to categorize the primary data based on Assad’s discourses in the media, through a “qualitative research study” of his “interviews and discourses,” it is found that the Assad’s rhetoric is highly relevant to his tenacious presidency. The research reveals the themes that dominated Assad’s interview responses and speeches and his strategy of framing the revolution as a foreign insurgency against his government. In fact, Assad delegitimizes any semblance of the uprisings as a “pro-democracy movement” or “revolution,” denying the presence of a rebellion against his government.FindingsBy the analysis the study found out that Bashar Al-Assad continued to focus on certain reasons and issues that led to the crisis and the continuation of the war, such as the Muslim Brotherhood’s involvement, considering the Syrian opposition abroad as agents of Western countries, Syria is subject to a regional and international conspiracy, terrorism is a major scourge that must be fought and that the army is essential in resolving the battles taking place there. Likewise, emphasizing the internal dialogue with all stakeholders and involved parties is the way to solve the crisis.The Syrian President’s speeches do not focus much on the accusations against his regime from the opposition or the international parties involved in the conflict.Originality/valueAssad’s resiliency has made him a distinct leader in the region. This paper analyzes the factors contributing to Assad’s resiliency. The literature review consists of the existing theories on authoritarian persistence and Assad’s power base in particular. The literature review discusses the factors that helped Assad adopts his resiliency strategies to the conflict environment. The research focuses on how Assad used the media as a platform for displaying his own manipulative narrative of the conflict. It concludes that Assad’s use of the media as his propaganda tool legitimized his rule, making it highly relevant to his persistence.