Political CSR initiatives as levers of marginalisation: the disconnect between representatives and the so-called represented in the mining industry

Abstract

PurposeThe transformative potential of CSR is a far-reaching question. It has been analysed through the lens of the inclusion of stakeholders concerned by social and environmental issues in political CSR fora such as multi-stakeholder initiatives or, on the contrary, their exclusion from these processes. This paper aims to highlight the transformation or status quo produced by political corporate social responsibility (PCSR) initiatives, the extent of transformation being a function of the degree of inclusiveness, or conversely of exclusion, of these initiatives. From a promise of inclusion to the inability of corporate-society fora to act on the actual levers of marginalisation, PCSR scholars have developed contrasted views on these initiatives.Design/methodology/approachThis led us to elaborate a hypothesis that such initiatives intrinsically act as levers in the recurring marginalisation of directly affected stakeholders. Drawing on an empirical study of the CSR discourses of mining industry stakeholders – both corporations and civil society – involved in an informal multi-stakeholder initiative, this paper discusses the disconnect between its representatives and the needs of the directly affected stakeholders.FindingsTo explore this disconnect, the authors draw on the voices and causes framework developed by Boltanski et al. (1984), which provided us with a relational system involving victims, guilty parties, complainants and judges.Originality/valueAccordingly, the authors highlight a set of three interrelated marginalisation mechanisms (i.e. the capture of the role of the judge by PCSR initiatives, the side-lining of victims’ needs by complainants, the intertwining of the guilty party and the judge), which empirically support the lack-of-inclusiveness hypothesis.