Abstract
Background: What does the Canadian use of GoFundMe tell us about the role of non-party campaigners in contemporary election campaigning? Analysis: Within the context of the 2019 Canadian federal election, this article examines how GoFundMe has been used as a platform for fundraising by fringe and populist political voices online. Conclusion and implications: The crowdfunding platform GoFundMe has been leveraged to meet political goals both within and outside of traditional, party-centred, political fundraising setups. The mobilization of GoFundMe’s crowdfunding tools in the 2019 federal election presented an opportune space for the financialization of political goals reflecting right-wing populist ideas.
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