Abstract
A white fist punches the air, grasping tightly to a fluorescent green dollar bill — the Buycott app’s icon pictorially represents the power of consumer decisions. Buycott was developed by freelance programmer Ivan Pardo and released in May 2013 in order to provide its users with, in the words of its creator, “a platform that empowers [them] to make well-informed purchasing decisions.” The app allows consumers to make politically informed purchases, using their money as their ideological voice. Theoretically, the app was created for both conservative and liberal users, plus all those users in between. However, the app boasts overwhelmingly liberal campaigns, perhaps because liberal political participants are generally younger and more likely to utilize such a technology.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
