Political Communication by Political Parties in 2014 Legislative Election in Indonesia

Marginata Kurnia Putra ,Yusa Djuyandi

doi:10.22610/jsds.v6i3.846

Abstract

At this time the image of political parties in Indonesia deteriorated because of various problems afflict their cadres in the Parliament and the executive. In order to increase the public's trust, many political parties begin to perform activities of political communication. This research is aimed to discuss and analyze the political communication held by political parties in the election of 2014. In order to analyze the political communication process conducted by the political parties, researchers using the theory of political communication with the indicator: sources (political communicator), political messages, media or political channels, influence or effect of political communication. The method used is qualitative, with primary data sources such as interviews and observations, as well as secondary data such as photo documentation and source literature obtained from other sources. From the research that has been made known that the political parties use the sources of political communication in the form of print media, electronic, outdoor media, and public communication channel group. Associated with the delivery of a political message, that the political parties use multiple channel messages, both textual and non-verbal, where all of the message channel associated with the media or political channels that are used by political parties, namely the print and electronic media. The results of this study also showed that the influence of political communication has been done by the political parties through the mass media are not always able to influence the attitudes or perceptions of society, because it needs to be seen also from the other side that is the perspective and needs of the community. From the results can be concluded that political communication conducted by political parties through a variety of media is no longer always have a dominant effect because audiences are active and independent.

Highlights

For those countries that embrace democratic political system, political parties is a democratic tool that can be a liaison between the people and the government, because the political parties have the ability to place its members in parliament as representatives of the people
This study examines the political messages delivered by political actors in the election, and the use of political communication channels to form public opinion
Political communication process conducted by the party during the election need supported by the channel or medium of political communication

Summary

Introduction

For those countries that embrace democratic political system, political parties is a democratic tool that can be a liaison between the people and the government, because the political parties have the ability to place its members in parliament (legislative) as representatives of the people. A political party is a political tool as well the vehicle is used to put them (legislative candidates) to be representative of the people (legislators). Various problems that afflict cadres of political parties in Parliament and the government (executive) adds to the list of sequences disappointment for most Indonesian people towards political parties. Further deterioration of the political party's image in the eyes of the public, because the behavior of its members are likely to corrupt and less attention to the aspirations of the people, raises concerns over the increasing levels Abstentions (white group) in the general election in 2014. An estimated 35 percent of people who do not want to go to the voting booth.

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