Abstract
Political communication and public opinion are two interlinked social phenomena. The impacts of political communication on public opinion may vary from region to region and country to country. However, in Pakistan, public opinion is shaped and influenced by political communication. This research enterprise tries to explore the relationship between political communication and public opinion in Pakistan. The study revolves around the view that there is a dearth of comprehension of the relationship between political communication and public opinion in Pakistan. The key objectives of this research include the investigation of the main channels of political communication in Pakistan and their implications on public opinion. The study also investigates features inducing the efficacy of political communication in Pakistan. To provide insight into this issue and fill the gap, this study has employed a descriptive method of research. The primary and secondary sources of data are incorporated. Available surveys are reviewed, and in-depth interviews with political communication experts are conducted to analyze the effectiveness of political communication in Pakistan. The study found that political communication has a mammoth impact on shaping public opinion in Pakistan.
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