Polish Consumer on the Market of Fair Trade Products

Anna Dąbrowska,Mirosława Janoś-Kresło,Małgorzata Radziukiewicz

doi:10.33119/jmfs.2017.27.1

Anna Dąbrowska, Mirosława Janoś-Kresło + Show 1 more

Open Access

https://doi.org/10.33119/jmfs.2017.27.1

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Abstract

Fair Trade is an organised social movement, a trading partnership based on dialogue, transparency and respect, whose strategy is to cooperate with marginalised producers and workers. The paper discusses selected results of empirical studies conducted in 2013 within the framework of research project Polish Market of Fair Trade Products financed from the NCN funds, concerning the Fair Trade idea and Polish consumer behaviour in the market of Fair Trade produets. They demonstrated that Fair Trade idea is not a subject of interest to wider circles of Polish consumers. Polish consumers most willingly buy stimulants, tea, coffee, and food produets. Many of them decide to buy such produets influenced by ethical and environmental factors.

Highlights

Economic map o f the world reveals profound differences in the level of economic and social development
Fair Trade movement2is one of the initiatives connected with cooperation aimed at combating poverty, promoting economic and social development, gradual limitation of the hegemony o f States and multinational corporations from rich North, opening markets to partners from the South, and elimination o f unfair trade practices, which, through classical exploitation, keep millions of people trapped in poverty
We need to notę that among those, who purchase Fair Trade products morę rarely than once a month the ratio increased to 78%; similar result was scored with respect to those who are less reassured of their Fair Trade idea awareness[17]

Summary

Introduction

Economic map o f the world reveals profound differences in the level of economic and social development. The idea is a socially recommended, economically viable and environmentally desired development strategy. It strongly accentuates goals resulting from the social deal, in particular those connected with ensuring enhanced welfare to families, fostering their materiał independence and security. Fair Trade movement2is one of the initiatives connected with cooperation aimed at combating poverty, promoting economic and social development, gradual limitation of the hegemony o f States and multinational corporations from rich North, opening markets to partners from the South, and elimination o f unfair trade practices, which, through classical exploitation, keep millions of people trapped in poverty. We discuss selected results of empirical studies conducted in 2013 within the framework of research project Rynek produktów Sprawiedliwego Handlu w Polsce (Polish Market of Fair Trade Products) financed from the funds of the National Science Centre (Polish: Narodowe Centrum Nauki)[3]

Fair Trade M ovem ent

FairTrade Products

Findings

Conclusion