Abstract
Communication in the policy implementation process is intended so that all stakeholders involved can understand and show attitudes and provide responses to the policy implementation process. Poor communication between the stakeholders involved will only create ineffectiveness in the policy implementation process. This study aims to analyze the communication in the policy of managing and exploiting swallow's nests in Pekanbaru. This research is a qualitative descriptive study, with data collection techniques using interviews, documentation and observation. Communication on the implementation of the business permit policy for managing and exploiting swallow's nest in Pekanbaru City is seen from the process of delivering information to policy implementers and target groups, as well as being analyzed from the aspects of the communication media used and the accuracy and clarity of the information received. The delivery of information about policies to policy implementers is quite good, but communication to the sasarang group is not optimal with communication media in the form of socialization that is not yet effective.
Highlights
One of Indonesia's natural resources that has a high selling value is swallow's nest
The obstruction in the delivery and dissemination of information to policy target groups has a direct effect on the clarity and consistency of good information for swallow nest entrepreneurs
Communication on the implementation of the business permit policy for managing and exploiting swallow's nest in Pekanbaru City is seen from the process of delivering information to policy implementers and target groups, as well as being analyzed from the aspects of the communication media used and the accuracy and clarity of the information received
Summary
One of Indonesia's natural resources that has a high selling value is swallow's nest. China is the country with the largest consumption of swallow's nest in the world. Cultivation of swallow's nest is basically beneficial for the community, region and country. From an environmental aspect, cultivating swallow's nest outside of their natural habitat has the risk of creating new problems for the surrounding environment. Swallow's nest can cause 24 types of diseases to humans if the cultivation location is not in accordance with the rules and does not pay attention to environmental quality. Page 331-342 the potential for fires from electrical equipment used, inadequate waste disposal management which causes unpleasant odors and water pollution, disrupted public health, and property values around the swallow's nest building have decreased
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