Abstract
Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers
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https://doi.org/10.1177/10946705241246341
Copy DOIJournal: Journal of Service Research | Publication Date: Apr 17, 2024 |
Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers
Join us for a 30 min session where you can share your feedback and ask us any queries you have