Abstract
A national household survey was conducted in Malawi to determine awareness and use of a socially marketed water treatment product. In all, 64% of mothers were aware of the product, and 7% were using it. Both poor and rural mothers had lower awareness and use rates. Targeting promotion to rural populations could enhance program effectiveness.
Highlights
A national household survey was conducted in Malawi to determine awareness and use of a socially marketed water treatment product
Diarrhea is a leading cause of childhood deaths in the developing world [1], where many people rely on drinking water that is contaminated with pathogens
The Centers for Disease Control and Prevention (CDC) and the Pan American Health Organization/World Health Organization developed the Safe Water System (SWS), which consists of water treatment at the point of use with a locally produced, dilute sodium hypochlorite solution, safe water storage, and behavior change techniques such as social marketing [2]
Summary
A national household survey was conducted in Malawi to determine awareness and use of a socially marketed water treatment product. In November 2002, an SWS social marketing program was initiated in Malawi to prevent diarrheal illness among children
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