Point-of-Choice Nutrition Information for the Modification of Milk Selection

Abstract

Abstract The present study was designed to evaluate the effectiveness of a point-of-choice nutrition-information program on one dietary practice, the selection of milk. Students in two dormitory cafeterias were presented with a nutrition-information sign and nutrient display cards (in Dormitory I) or with nutrient display cards only (in Dormitory II), using a multiple-baseline experimental design. The sign provided general nutrition information and recommendations for changing food selection, while the display cards, posted directly on the milk dispensers, indicated the number of calories, milligrams of cholesterol, and percent of calories from fat in a serving of whole, lowfat chocolate, or nonfat milk. The results show that nonfat milk consumption significantly increased in both settings relative to baseline levels, while lowfat chocolate milk consumption declined in Dormitory II, and whole milk consumption declined in Dormitory II. This study demonstrates that providing simple nutrition information at ...