Abstract

The article deals with the motivation of achievement and appropriate forms of human behavior. Psychologists distinguish two main groups of motives. The first concerns the achievement of a just solution, the search for truth, formation of appropriate situational behavior. The second is the need to maintain a sense of dignity, self-respect due to the opinion of other people. Other important motives relate to cognitive matching, coexistence with the environment, the need for achievement in a particular field of activity, in particular, specific discoveries, the desire to do something different, to reach a high level of financial status, to implement the planned career. It is stressed that in the case of essence of human nature motivation based on the sense of connection between human actions and their results, namely the internal sense of control, a person is successful. The main components of achievement motivation are: specific objectives, conscious need for achievements, and the desire to know the real conditions of activity, search for favorable circumstance of cooperation with the employers, appropriate knowledge, skills and competence. The basic principles of achievement motivation of a person nowadays are: self-improvement, the ability to take risks, readiness for sustainable development in the context of socio-economic changes, systemic perception of the activity situations as situations of achieving success. In our opinion, motivating the person to achievements the consultant’s work should include the use of individual motivational factors that would ensure a harmonious combination of personal success and success of the organization.

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