Podcasts in the system of Ukrainian Internet-media

Abstract

Introduction. More and more Internet-media are joining podcasts. This process is becoming a trend. We need to talk about such media, consider podcasts on their platforms as a product that allows these media to become closer, more understandable to their recipients, to change the traditional approach to media consumption. Relevance of the study. Research on the development of podcasts in the online media system is relevant because it gives an opportunity to understand how they are represented in the Internet-media, which media produce them most actively, what genres and topics podcasts offer their listeners. Methodology. The following methods were used in the study: classification – allowed to clearly identify those groups of online media in which podcasts are presented; content analysis – the thematic range of podcasts is clarified; analysis and systematization – made it possible to determine the genre priorities of podcasts in the studied media group. Results. The list of Internet-media producing podcasts, as well as the podcasts themselves, is quite wide. Almost all online media are direct producers of their podcasts. Podcasts are presented in both traditional online media and media that profess the values of so-called “slow journalism”. And podcasts are more widely represented in the last group. It is noteworthy that podcasts are mostly presented in niche media. The thematic range of podcasts depends on the type of media. The widest thematic layer is presented in online media, designed for a wide audience. Niche publications are focused on specific topics, which depends on their direction. The genre potential of podcasts in online media is narrow. Monologues, dialogues and interviews predominate. Use podcasters, reports, documentaries, essays. They testify to the avant-garde of these media. Conclusions. Podcasts are becoming popular in the media field, according to our research. Therefore, we consider it promising to consider the development trends of the above format on various media platforms.