Abstract

Purpose: The utilization and public awareness of brachytherapy are both declining. Social media has an increasing presence in health promotions. Particularly regarding cancer, social media has been shown as a platform for information dissemination, psychosocial support, and patient engagement and empowerment. Using Google Trends, we analyzed the impacts on public interest of three brachytherapy-related social media campaigns/publicity event and compared and contrasted them with three other campaigns/publicity events with varying levels of impacts.

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