Abstract
In the year following implementation of continuity of carer (CoC) caseloading teams in my trust, I noticed some initial anxiety in the midwives for whom I provide support as professional midwifery advocate (PMA). Over time, however, midwives reflected that they simply needed to adapt their behaviours, having been institutionalised by years in an on-call model and faced with more flexible boundaries on their working hours. Adapting to a new way of working takes time and honest reflection to achieve a shift in mindset and a healthy respect for those boundaries, after which midwives report a better-than-ever work/life balance.
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