Abstract
This paper investigates the role of pluralistic ignorance as a credible governance mechanism mitigating the emergence of the dark side in peer-to-peer transactions. Using the empirical context of the Indian banking industry, this paper identifies three underlying dimensions of pluralistic ignorance arising from firm, relationship, and institutional factors and links them to peer-to-peer transaction preferences, especially under conditions of uncertainty. By focusing on a particular type of interorganizational relationship that is recurrent but devoid of specific asset investment, this paper provides an alternative governance mechanism that complements the formal and relational contract-based approaches to mitigating the dark side in interorganizational transactions prevalent in the existing literature.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
