Plural relational green space values for whom, when, and where? – A social media approach

Abstract

The values people ascribe to their interactions with and within the environment are essential to inform justice and sustainability transformations. The development of many of these values unfolds through enjoying so-called cultural ecosystem services (CES) such as outdoor recreation, landscape aesthetics or environmental education. A growing body of literature is improving the assessment of the multiple ways that people value human and non-human relations arising when enjoying CES. Yet, the geo-temporal-demographic patterns of values distribution and the lessons that can be derived are to be consistently analysed within this relational framework. Building on a visual and textual content analysis of social media (SM) data geotagged in a peri-urban park of Barcelona, Spain, this research explores the potential of analysing the associated metadata (such as geotag, timestamp and social media users' demographics – i.e., performed gender and residency) in order to develop a better understanding of the linkages between people's values and the situated context of their construction. Our results show trends in relational CES values distribution along and between the analysed spatial, temporal, and demographic dimensions. In particular, despite there being a multiplicity of values revealed across the whole case-study area, to enjoy contemplative CES, such as spiritual or cognitive value, people need to move away from highly frequented areas and prefer specific times of the day, respectively evening or afternoon. Locals show a higher preference to visit the park on weekends compared to non-locals, while women-performing users show a significantly higher drop in their CES benefits uptake compared to men-performing users at night. In addition to providing novel and fine-grained information for transformative practices toward justice and sustainability, this study highlights the importance of complementing CES studies employing SM with metadata analysis to improve our understanding of the relationship between the real and the more-than-real.