Abstract
Plum Financial Services is a start-up company that manages superannuation (retirement) funds for organizations and their employees. The company is a joint venture between Vanguard, a large American financial services firm, and MLC, a large Australian investment management firm. The case explores the reasons that these two large firms elected to use a start-up joint venture as an entry into e-business, and the particular issues faced by that start-up as it competes in a market dominated by much larger players. The case also describes Plum's unique approach to human resources and its evolutionary development of IT capabilities.
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