PLS Model Performance for Factors Influencing Student Acceptance of E-Learning Analytics Recommender

Abstract

The aim of this article is to present the multivariate analyses results of the factors that influence students' acceptance and the continuance usage intention of e-learning analytics recommender systems in higher education institutions in Saudi Arabia. Data was collected from 353 Saudi Arabian university students via an online survey questionnaire. The research model was then used to examine the hypothesised relationships between user experiences of an e-learning analytics recommender system and their intentions for long-term adoption of the system. The research model was primarily based on the Technology Acceptance Model (TAM) developed by Davis (1989) – the variables ‘perceived usefulness,' ‘perceived ease of use,' and ‘acceptance,' particularly – with ‘continuance usage intention' added as an endogenous construct, and with ‘service quality' and ‘user experience' added as external variables.