Abstract
General interest magazines were an important part of everyday life in Nazi Germany: appearing every week or in some cases fortnightly they provided millions of readers with entertainment, non-fiction reporting and advice articles. Although these mass market periodicals formed a major part of the Nazi propaganda machine, they are still decidedly under-researched. Even the Berliner Illustrirte Zeitung (BIZ), Germany’s most popular pictorial magazine during the 1930s and 1940s, has attracted little scholarly attention; many other journals that also enjoyed a wide circulation among Germans after 1933 are totally forgotten.1 This neglect is surprising since popular magazines clearly merit close attention when we address the history of pleasure and its political and social functions in the Third Reich. Unlike newspapers, general interest magazines offered most of all unpolitical content meant to entertain. Buying the BIZ or one of its competitors must therefore be seen as an act of pleasure-seeking while the magazines were designed to channel and satisfy this need in such a way that it helped the purposes of the Nazi regime.
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