Abstract
Buyers buying behavior of customer to purchase medicine is faraway different from any other product. Customer able to avoid many things but cannot desert medicine. Consumer buying behavior of customer cannot be same all cross India it may differ from location to location. Especially Kanchipuram district has more than 10 MEDPLUS pharmacies there is the various factor responsible for consumer buying behavior at a retail pharmacy. The main objective of the study is to find out the customer satisfaction and loyalty towards the MEDPLUS pharmacy store. Descriptive research is followed in this research. The universe of the population includes the respondents who are the customers of MEDPLUS Pharmacy, residing at Kanchipuram district. The major finding of this study feasibly of customers are respondents willing and recommend to MEDPLUS pharmacy to their relatives and colleagues are the implication of the study MEDPLUS pharmacy may try to keep all variety of medicines are all brands as per the prescriptions of all class people in that around Kanchipuram district. From the research upshot, the indicates that most of the customers were satisfied with MEDPLUS pharmacy respect to the factor.
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