Players' strategy selection in co-governance and supervision of internet platforms' monopolistic behaviors: A study on new media participation.

Abstract

Incidents of monopolies among Internet platforms have seriously endangered the development of the market economy, public interest, and social fairness, making it a highly discussed topic of broad public concern. Preventing such incidents requires not only a comprehensive supervision system by governments, but also contributions from other relevant parties. The new media environment has provided a new platform to support such joint supervision from multiple parties. As such, this study constructed an evolutionary game model involving the government, Internet platforms, new media, and the public to explore the stable equilibrium point of players' strategy selections. The stability of the strategy combinations was tested using Lyapunov's first stability method, and MATLAB 2021b was used to conduct simulation analysis of the impact of each decision variable on players' strategy selection. The results showed that (1) new media participation in co-governance and public complaints/reports facilitated government supervision; (2) government's application of co-governance and supervision and public complaints/reports promotes compliance by Internet platforms; (3) new media plays a supplementary role when government supervision is lacking; the greater the impact of new media, the greater its supervisory effect on Internet platforms; and (4) effective reduction of costs stimulates the enthusiasm of the government and new media, and increases the success of the anti-monopoly co-governance and supervision system. Measures and suggestions to improve supervision of monopolistic behaviors among Internet platforms are proposed.