Abstract
While platform firms have disrupted many sectors, they have not yet visibly transformed most regulated industries. However, we observe early signs of the onset of platformization in a few regulated sectors such as healthcare and education. In this study, we examine the challenges and opportunities that regulated industries present to big tech platforms. By examining GAFAM entry patterns into the education and healthcare sectors, we uncover a paradox: whereas GAFAM might be very well suited to solving these markets’ inefficiencies, they also are uniquely challenged by the sensitivity of the data emanating from these sectors’ social regulation. We develop propositions that identify various modes of platform entry in highly-regulated industries. We suggest that GAFAM modes of entry depend on their pre-entry resources and capabilities, and on the extent to which the primary services offered in the target industries are offered by centralized government actors.
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