Abstract
Digitalisation and the use of algorithms have raised concerns over the future of work, the gig economy being identified by some as particularly concerning. In this article, we draw on 70 interviews in addition to participant observations to highlight the role of gig economy platforms in producing a novel form of reputational insecurity. This insecurity is generated by platforms disrupting the traditional operation of industry reputation in freelance markets. We highlight three areas of transformation (recognition, power relations and transparency) in which platforms disrupt the social regulation of reputation and thus algorithmically amplify uncertainty. We also detail how workers individually and collectively attempt to re-embed reputation within interpersonal relations to reduce this novel insecurity.
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