Abstract
Over the last decade, platforms have become an indispensable form of economic transactions in many industries and attracted attention from academic scholars and policymakers alike. In this symposium, we bring together a group of panelists to share their insights on how platforms can design and implement efficient strategies to foster engagement and cooperation among third-party participants (i.e., users and complementors). The panelists come from diverse theoretical perspectives (e.g., the theory of the firm, economics, digitalization, strategic leadership, etc.) and employ diverse methodologies (large-scale quantitative studies and field / lab experiments). By sharing recent advances and ongoing research in the field, this symposium aims to advance our understanding on how platforms can build and sustain their competitive advantages by influencing and leveraging their participants. Promoting Platform Takeoff and Self-Fulfilling Expectations: Field Experimental Evidence Presenter: Kevin Boudreau; Northeastern & NBER How Incentive Structure Affects the Effectiveness of Referral Strategy Presenter: Qiang Li; Hong Kong U. of Science and Technology Presenter: Bo Zhao; U. of hong kong Presenter: Brian Wu; U. of Michigan Feeding Chickens: Anonymity in the Context of Organizational Resource Exchange Platforms Presenter: Maren Alana Mickeler; Ludwig Maximilian U. of Munich (LMU) Presenter: Pooyan Khashabi; LMU Munich Presenter: Marco Kleine; Max Planck Institute for Innovation and Competition Presenter: Tobias Kretschmer; LMU Munich Managing Ecosystem’s Innovation Trajectory through Sponsoring a few Complementary Products Presenter: Shiva Agarwal; U. of Texas at Austin Presenter: Cameron Miller; Syracuse U. Presenter: Martin Ganco; Wisconsin School of Business Technological Convergence or Divergence? Platform Standardization and Complementors' Search Presenter: Cameron Miller; Syracuse U. Presenter: PuayKhoon Toh; U. of Texas at Austin Presenter: Eugene Pyun; U. of Texas at Austin
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