Platform Organizations and Fields: Exploring the Influence of Field Conditions on Platformization Processes

Abstract

This article contributes to the debate on the platformization of society by presenting a theoretical framework that describes the influence of strategic action fields (SAFs) on the emergence of platform architectures. It shifts the focus from already successful platforms to contested processes of platformization, understood as the gradual reorganization of fields around the architectures of digital platforms. To assess the influence of fields on platformization processes, the article combines the architectural view of platforms and the theory of SAFs. The resulting framework emphasizes that platform organizations may occupy powerful positions in fields, but they also depend on the contributions of users and complementors to establish these positions in the first place. Therefore, the forms and outcomes of platformization are influenced by the conditions in SAFs, particularly the stage in the field’s temporal trajectory and the field position of platform organizations. By re-examining a growing body of empirical research, the article distinguishes platformization processes in emerging, stable, and transforming fields, and presents scenarios for each case. By theorizing a wide range of platformization processes and outcomes beyond disruption, the article offers a nuanced understanding of the proliferation of digital platforms and the influence of platform organizations in contemporary societies.