Abstract
Platform research has expanded its focus from management of technology domains towards the service of a business. Digital service platforms facilitate ecosystems of participants and compete against each other. Platform ecosystems cannot be managed in a goal-oriented fashion because the number of actors, transactions, and relationships increases beyond the ability of what the platform owner can handle. Instead, platform ecosystems can be orchestrated by designing processes taking place among participants. In this conceptual paper, we present four service platform categories and three platform ecosystem orchestration modes for platform owners. In conclusion, we suggest that platform ecosystems around the service platform require simultaneous orchestration of efficiency, development, and innovation in order to attract and lock-in end users, facilitate transactions, and create novel offerings.
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