Abstract
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This conceptual paper concentrates on how manufacturing companies can revitalize their business models by pivoting into becoming smart service providers accessed through a smart service platform. Three strategic platform options – for firms who wish to pivot from being smart service providers to smart platform providers – are a smart data platform, a smart product platform, and a matching platform. User co-creation molds with data gathering on smart product platforms, which creates scalable opportunity once multiple smart products have been built. Making this kind of transition involves sequential upskilling and investment in tech, branding, and stakeholder management. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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