Abstract
With worldwide demand for plasma‐derived products increasing, a critical question is how to effectively recruit and retain voluntary non‐remunerated (VNR) plasmapheresis donors? This review summarizes an emerging empirical literature and translates this into practical strategies for Blood Collection Agency (BCAs). We extend this to consider how ‘flexible’ donors – donors who move between panels as required to donate the right product at the right time – may be best cultivated by BCAs.
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