Planning Strategy Analysis Of Head Less Vannamei (L. Vannamei) Frozen Shrimp Processing Units In Kaur District, Bengkulu Province

Abstract

Kaur Regency is one of the regencies in Bengkulu Province which has abundant production of vannamei shrimp (L. vannamei). The trend of vannamei shrimp (L. vannamei) production in Kaur Regency is always increasing every year. The production of vannamei shrimp (L. vannamei) in Kaur Regency in 2019 reached 950 tons until 2021 it reached 4,524 tons. The production results have not been utilized optimally by farmers but are only sold in the form of fresh shrimp. This study aims to determine priority strategies that can be developed in planning the head less vannamei (L. vannamei) frozen shrimp processing unit in Kaur Regency, Bengkulu Province. The data used consists of primary data and secondary data. Primary data was obtained from observations, interviews and questionnaires, while secondary data was obtained through publications, literature and processed using descriptive analysis and SWOT analysis methods. The results showed that the planning position of the head less vannamei (L. vannamei) frozen shrimp processing unit in Kaur Regency was in quadrant 1 (Aggressive Strategy) which meant fully utilizing all strengths through existing opportunities. Based on the results of the research, the priority strategy chosen is to build relationships between the government, stakeholders related to shrimp cultivators to collect production results, and an approach to local banks to be able to lend business capital.