Planning Special Events

Abstract

Introduction: Designing and Producing Successful Special Events Understanding the Four Phases of Event Management Designing Your Special-Event Timeline Learning from Your Organization's Past Performance Preparing Needs Assessment and Your Case for Support Planning and Managing to Achieve Your Goals Selecting the Right Event Creating Your Budget Building Effective Teams Revising the Timeline to Stay on Track Constructing and Managing Your Marketing and Communications Plans Creating Compelling Promotional Materials Managing the Necessary Paperwork Managing the Details Handling Surprises and Contingencies Thanking, Acknowledging, and Reporting Conclusion: Applying Your Newly Gained Experience Resources