Abstract
The primary task of media advertising planning is based on creating a measurable model that will ensure that an advertising message reaches the target group within the set deadlines and cost-effectively. Necessary activities are seen in the context of a dynamic and changing media environment, an increasingly demanding labor market, strong time pressures and insufficient information, with often unequal and inconsistent terminology. This paper examines the complex relationship between the content and context of media advertising and the positive reflections on the greater visibility of the advertising message and the activities undertaken by potential job candidates. The basic parameters on the basis of which media advertising is created, and after that the assessment of efficiency, are considered through quantitative and qualitative indicators for media planning.
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