Abstract
For a company keeping the customers is an essential process which consists inorientation towards existing customers, management process, log term vision and futureorientation. Companies give an importance not only in improving their relations with the businesspartners but also with their clients. The strategy for keeping the customers consists in the wholemeasures developed by a company with the purpose of positive orientating the behavior of thecustomers towards her and developing a permanent contact with them. The paper tries to explainthe methods used by companies in developing their strategies for keeping the customers.
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