Abstract

This article describes a qualitative analysis of place-based meanings held by members of a conservation advocacy, or "Friends of…," group living within watershed boundaries surrounding a public, urban arboretum in South Central Wisconsin. Responses to semi-structured interview questions were analyzed using an iterative analytic method. Indicators of place-based meanings associated with this urban natural area were assessed from interview transcripts. An integrative model of Arboretum Meanings emerged from the analysis highlighting place meanings associated with various attributes of the area. Use of this urban natural area was often associated with a deep appreciation of its biodiversity, as a location for sanctuary or escape, a place for recreation and exercise, and as a meeting place for friends and family. Results are discussed in terms of how place-based meanings can inform land managers and conservation advocacy group leaders to better understand their stakeholders, maintain the most desirable elements of urban natural areas, and reduce potential conflict resulting from divergent place meanings among user groups.

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