Abstract
<p>According to the social identity theory, once people have categorized themselves and others into different group, they will contrast themselves and others, and their thinking and behaviors will become bounded up with in-group membership. There will be an emotional significance to our identification with a group, when outsiders come into a destination, indigenes will find the differences between the outsiders and themselves, then divide them into different groups that can reinforce the identification about their group even awake and strengthen place identity. Based on social identity theory and the comparative case study of Lijiang (a world culture heritage in China) and Palma (a tourist island in Spain), this essay is going to explain how tourism awakes place identity and affects identity boundary which causes a series phenomena that happened in our daily life no matter where we are, such as culture recover, maintaining the link with space, in-group favoritism, out-group bias and conflicts.</p>
Highlights
Many researches argued that culture crisis is caused by tourism, most of them focus on the cultural commoditization and cultural authenticity, but there are few researches noticed the impacts on place identity and how the link between identity and destination social change, especially in China
When there is few tourist, the indigenous are very similar, same language, same customers, same life style, face the same problems, so they can’t realize the difference with others either get a strong in-group feeling,in other word, it means in the beginning of tourism development, indigenes live in similar groups, don’t have a clear self-categorization
It is the character of place identity, place becomes a symbol of self (McCabe & Stokoe, 2004), it is more obvious in minorities areas or economy backward places, place identity strength the self-identity, so when they talk about themselves, they always try to emphasize the link with place
Summary
Many researches argued that culture crisis is caused by tourism, most of them focus on the cultural commoditization and cultural authenticity, but there are few researches noticed the impacts on place identity and how the link between identity and destination social change, especially in China. I try to show how tourism effects on identity and the interaction between identity and society development processing and prove it is so common that even in the different end of the world present the same situation. I will show a series evidences that how identity affects social changes by original case study, I will get the conclusion of this essay that tourism can awake and strengthen place identity and affect social identity boundary
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