Abstract
The objective of this chapter and its theoretical contribution is to combine three aspects of place branding on social media into a unified framework in relation to the sharing economy based on extensive scholarly literature. The first aspect is a description of the literature connection between city branding and social media. The second aspect is how stakeholders (government and residents) use social media to foster city branding. The third aspect discusses how the sharing economy helps cities brand themselves. Finally, based on the literature evaluation, this chapter concludes with theoretical and practical implications.
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