Place-Based Perspectives on Understanding the Value of Sustainable Heritage-Inspired Arts and Crafts in Jordan

Abstract

This article highlights the challenges of rigorously evaluating and meaningfully communicating the socio-economic impacts of arts and crafts in northern Jordan. This article aims to identify and analyse the challenges confronting place-based arts and crafts industries in Jordan and propose valid policies and practices to address these challenges. The methodology employed involved a comprehensive review of the existing literature to elucidate the challenges faced by heritage-based artisans, and we propose several policies aimed at promoting and safeguarding the arts and crafts heritage. The findings supporting this research were derived from a series of practical workshops and focus group interviews conducted in 2022. This article also presents empirical evidence to highlight the identified challenges. It emphasises the importance of the proposed policy recommendations for the Jordanian sector, providing the audience with a sense of empowerment and an understanding of the potential solutions. This work could offer insights into how local communities innovatively leverage creative capacities, create localised impact, and address local challenges. We argue that the value of arts and crafts is better understood locally to provide impactful experiences based on community-led and community-generated creativity and flexibility. A creative participatory approach is used to create contemporary art designs and train young people on artistic and craft-making skills, application, and production as a credible precedent and best practice for developing creative cultural “enterprises” in Jordan.